Frohlich's Style Shop was opened by Max Frohlich Jr. (1891-1955) in about 1914 at 502 N. Broadway in his uncle Leo Frohlich's (1868 -1923)store, Frohlich's Famous Dry Goods and Shoe Co. where he had been working as a salesman since coming to Pittsburg around 1910. In the mid 1920's Max built the building for his new Ready to Wear shop for ladies at 515 N. Broadway. Sometime after 1949, Frohlich sold the building to Robert Lyerla who opened Little's which closed in October 2013 after 50 years. Max Frohlich Jr. was born in Arkansas to Maximillian (1858 -1941) and Florence (High) Frohlich (1864 - 1938). His father sailed from Hamburg, Germany alone in 1874 at the age of 16 settling in Loroke, Arkansas where he met Florence and married in 1883. Max Jr. married Mabel Gates (1892 - 1973) in 1913 in Arkansas. They had two children Leo (1917 - 1979) and Bette (1918 - 1992). After selling his store and retiring Max raised and sold registered Palamino horses. He and his wife are buried in Mt. Olive Cemetery in Pittsburg.